Citi Microentrepreneurship Awards celebrates 11th year of honoring microeconomic heroes

Award-winning partnership between BSP, Citi and MCPI feted 7 outstanding individuals from Luzon, Visayas and Mindanao

Seven outstanding Filipino microentrepreneurs were awarded by Bangko Sentral ng Pilipinas (BSP), Citi Philippines, and the Microfinance Council of the Philippines, Inc. (MCPI) during the 11th Citi Microentrepreneurship Awards (CMA) ceremony held at the BSP.

2013 winners of the Citi Microentrepreneurship Awards are all smiles here – after being informed they will receive generous cash prizes, scholarship to entrepreneurship training, life and health microinsurance coverage and a laptop – all to further boost their businesses.

2013 winners of the Citi Microentrepreneurship Awards are all smiles here – after being informed they will receive generous cash prizes, scholarship to entrepreneurship training, life and health microinsurance coverage and a laptop – all to further boost their businesses.

Funded by Citi Foundation, the CMA annually recognizes outstanding microfinance clients who have used microfinance and entrepreneurship to improve their lives as well as their communities. Launched in 2002 on Citi’s centennial year in the Philippines, the program has recognized over 90 outstanding Filipinos for their stories of hope and triumph over poverty through entrepreneurship. This award-winning public-private-civic partnership has become a tangible recognition of the good work many microfinance practitioners do to alleviate poverty and promote inclusive growth.

In his opening remarks, CEO for Citi Philippines Batara Sianturi said, “The strong success of CMA in the Philippines has drawn the attention of our colleagues in other parts of the globe, and many Citi markets have since adopted the program to promote microfinance and microenterprise development in their respective countries. What started in the Philippines is now in 35 Citi markets globally, and the CMA has become a model best practice for recognizing the gains of microfinance as well as highlighting the stories of struggle and triumph over adversity amongst hundreds of microentrepreneurs.”

The program handed out a National Award; three Regional Awards for nominees from Luzon, Visayas, and Mindanao; a Special Award for Agri Micro-Business; another Special Award for Innovation; and a Special Award for Microenterprise Leadership that was given to a former winner who has successfully grown his or her business from a micro to small-sized enterprise.

All seven winners received cash prizes as well as scholarships for a four-week entrepreneurship training course at the Citi Microenterprise Development Center, a training program also funded by Citi Foundation in partnership with Bayan Academy. The awardees also get microinsurance coverage and laptop computers coupled with training. During the ceremony, the winners were inducted into the CMA Alumni Network that supports their development and business growth through additional training and customized business advisory.

Enrico Fojas from Hagonoy, Bulacan, who received funding of PhP5,000 from the Urban Program for Livelihood Finance and Training (UPLiFT) Philippines, Inc. to start a business called Cookie Mill Feeds, bested all 107 nominations to clinch the 2013 National Award. In his acceptance speech, he said, “This award is dedicated to my family, my workers, UPLiFT and my community who have helped me grow. I would also like to thank Citi Foundation, Citi Philippines, BSP, and MCPI for organizing this program. I hope that their faith in us never wanes.”

The other winners are:

  • Marylyn Cleto, a former overseas worker who came home and used her meagre savings to start a soft brooms manufacturing business won the CMA Luzon Award
  • Regina Paller, a former victim of Typhoon Frank in 2008 won the CMA Visayas Award for setting up the successful Ken-ken Talabahan diner in Passi City, Iloilo
  • Necy Ann Ty, recipient of the CMA Mindanao Award, established Higher Ground together with her husband, which caters to the mountaineering market in Davao City
  • Rosario Caparas, winner of the Special Award for Innovation, for introducing new variants of flavoured buchi (glutinous rice balls) to Laguna
  • Maria Guidella Argabio won the Special Award for Agri Micro-Business for transforming a 3-hectare plot of farmland in Negros Occidental, awarded by the Department of Agriculture, to a thriving agri-business that sells sugarcane while providing livelihood to 50 farmers
  • Jennilyn Antonio, a CMA Winner from 2006, grew a backyard peanut butter making business into a PhP30 million enterprise. Since winning the CMA, Jennilyn now supplies peanut butter to major bakeries under the “EHJE’S” brand while exporting her product to Singapore and Japan. Because of her remarkable business growth and track record of sustainability, she won the Special Award for Microenterprise Leadership.

During the award ceremony, BSP Governor Amando M. Tetangco, Jr. said, “Our microentrepreneurs have developed a culture of sharing in words and in deeds. They inspire others who aspire to better their lives through microfinance. Across our country, they prove that humble beginnings can lead to success beyond their dreams and sometimes even beyond our borders. Let us continue to enhance and strengthen our partnerships in support of our microentrepreneurs who have improved the lives of their families and generated employment for millions of Filipinos.”

Sianturi added, “In the aftermath of Typhoon Yolanda, we have heard hundreds of stories of how people have lost loved ones, homes, and businesses. I hope that this awards program, and the inspiring stories that we highlight will serve as beacons for hope not just for microfinance and entrepreneurship, but for the thousands of Filipinos who are in despair and who are still facing extreme challenges and adversity.”